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 Hockey beer has arrived!

Cold beer. Great hockey. The perfect pairing. Join us for the official launch of Hockey Beer.
a brew made for fans, friends, and the love of the game.

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Every Pint Poured Helps Our Players Soar

Hockey and beer — it’s a love story that’s been brewing for decades. Now, we’ve put it in a can. Hockey Beer is brewed locally in partnership with Rock County Brewery and the Janesville Youth Hockey League, celebrating the spirit of the game and the fans who make it unforgettable.

Every sip is crafted for the rink-side cheers, the locker room laughs, and the post-game stories you’ll tell for years.

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Meet the beer that plays in the big leagues:

  • Style: Traditional german style ale.

  • ABV: [5.0%]

  • Tasting Notes: Light and easy drinking, with a touch of subtle fruitiness and a crisp clean finish. Game-day that keeps you coming back for another.

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Share the love and spread the hype:

📸 Snap a pic at our Step & Repeat | 📱 Tag us and use #HockeyBeer | 🗣 Tell your friends to meet you at the launch!

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